Play is a novel music application from Israel, designed to cater to a young Israeli demographic. My objective as a designer was to establish a brand and user experience that is not only visually appealing but also effectively showcases the diversity and richness of Israeli music.
Play is a novel music application from Israel, designed to cater to a young Israeli demographic. My objective as a designer was to establish a brand and user experience that is not only visually appealing but also effectively showcases the diversity and richness of Israeli music.
Play is a novel music application from Israel, designed to cater to a young Israeli demographic. My objective as a designer was to establish a brand and user experience that is not only visually appealing but also effectively showcases the diversity and richness of Israeli music.
Industry
Music
Type
Branding & Identity
Platform
illustrator, After Effects, Figma
Process and Research
At the onset of this project, I embarked on comprehensive research, which included conducting in-depth interviews with potential users from our target audience.
The research revealed that while young Israelis have a passion for music, many are not intimately acquainted with the diverse and rich tapestry of Israeli music and its cultural significance.
Furthermore, Israeli music is often perceived as a nostalgic journey back in time, connecting listeners to their heritage and roots. It has the power to evoke memories, stir emotions, and kindle a sense of yearning.
Concept Development
Informed by these insights, I crafted the concept of "music as a journey" as the central theme for the app's branding.
The aim was to imbue users with a sense of excitement and discovery as they delve into the past and future of Israeli music. To this end, I opted for bright and vibrant colors to encapsulate the exhilaration and sense of discovery inherent in this journey.
The logo features a simple yet sophisticated typeface, with the color palette and typography mirroring the diversity and vibrancy of the music on offer. The typography is designed to be clear and legible.
Concept Development
Informed by these insights, I crafted the concept of "music as a journey" as the central theme for the app's branding.
The aim was to imbue users with a sense of excitement and discovery as they delve into the past and future of Israeli music. To this end, I opted for bright and vibrant colors to encapsulate the exhilaration and sense of discovery inherent in this journey.
The logo features a simple yet sophisticated typeface, with the color palette and typography mirroring the diversity and vibrancy of the music on offer. The typography is designed to be clear and legible.
Concept Development
Informed by these insights, I crafted the concept of "music as a journey" as the central theme for the app's branding.
The aim was to imbue users with a sense of excitement and discovery as they delve into the past and future of Israeli music. To this end, I opted for bright and vibrant colors to encapsulate the exhilaration and sense of discovery inherent in this journey.
The logo features a simple yet sophisticated typeface, with the color palette and typography mirroring the diversity and vibrancy of the music on offer. The typography is designed to be clear and legible.
Design Implementation
The user interface of Play is clean and luminous, incorporating the aforementioned colors and shapes. The design's primary goal is to furnish users with a seamless and user-friendly experience,
utilizing visual elements that reflect the brand's core values while also facilitating the discovery and enjoyment of Israeli music.
Beyond the aesthetic components, the app features a variety of content and functionalities designed to introduce users to a broad spectrum of genres and artists within Israeli music, expanding their existing musical repertoire.
Design Implementation
The user interface of Play is clean and luminous, incorporating the aforementioned colors and shapes. The design's primary goal is to furnish users with a seamless and user-friendly experience,
utilizing visual elements that reflect the brand's core values while also facilitating the discovery and enjoyment of Israeli music.
Beyond the aesthetic components, the app features a variety of content and functionalities designed to introduce users to a broad spectrum of genres and artists within Israeli music, expanding their existing musical repertoire.
Design Implementation
The user interface of Play is clean and luminous, incorporating the aforementioned colors and shapes. The design's primary goal is to furnish users with a seamless and user-friendly experience,
utilizing visual elements that reflect the brand's core values while also facilitating the discovery and enjoyment of Israeli music.
Beyond the aesthetic components, the app features a variety of content and functionalities designed to introduce users to a broad spectrum of genres and artists within Israeli music, expanding their existing musical repertoire.
Closing Thoughts
The design and branding of Play culminate in an inviting and user-friendly experience, aiding our target audience in discovering and gaining a deeper appreciation for Israeli music. Through a harmonious blend of concept, color, shape, and typography, we have managed to visually manifest the notion of a musical journey, thereby fulfilling the application's intended purpose.
Tools
illustrator
illustrator
After Effects
After Effects
Figma
Figma
Credits
Yair Gold
Yair Gold
Closing Thoughts
The design and branding of Play culminate in an inviting and user-friendly experience, aiding our target audience in discovering and gaining a deeper appreciation for Israeli music. Through a harmonious blend of concept, color, shape, and typography, we have managed to visually manifest the notion of a musical journey, thereby fulfilling the application's intended purpose.
Tools
illustrator
After Effects
Figma
Credits
Yair Gold
Process and Research
At the onset of this project, I embarked on comprehensive research, which included conducting in-depth interviews with potential users from our target audience.
The research revealed that while young Israelis have a passion for music, many are not intimately acquainted with the diverse and rich tapestry of Israeli music and its cultural significance.
Furthermore, Israeli music is often perceived as a nostalgic journey back in time, connecting listeners to their heritage and roots. It has the power to evoke memories, stir emotions, and kindle a sense of yearning.
Concept Development
Informed by these insights, I crafted the concept of "music as a journey" as the central theme for the app's branding.
The aim was to imbue users with a sense of excitement and discovery as they delve into the past and future of Israeli music. To this end, I opted for bright and vibrant colors to encapsulate the exhilaration and sense of discovery inherent in this journey.
The logo features a simple yet sophisticated typeface, with the color palette and typography mirroring the diversity and vibrancy of the music on offer. The typography is designed to be clear and legible.
Design Implementation
The user interface of Play is clean and luminous, incorporating the aforementioned colors and shapes. The design's primary goal is to furnish users with a seamless and user-friendly experience,
utilizing visual elements that reflect the brand's core values while also facilitating the discovery and enjoyment of Israeli music.
Beyond the aesthetic components, the app features a variety of content and functionalities designed to introduce users to a broad spectrum of genres and artists within Israeli music, expanding their existing musical repertoire.
Tools
Credits
Yair Gold
illustrator
After Effects
Figma
The design and branding of Play culminate in an inviting and user-friendly experience, aiding our target audience in discovering and gaining a deeper appreciation for Israeli music. Through a harmonious blend of concept, color, shape, and typography, we have managed to visually manifest the notion of a musical journey, thereby fulfilling the application's intended purpose.
Closing Thoughts
Play is a novel music application from Israel, designed to cater to a young Israeli demographic. My objective as a designer was to establish a brand and user experience that is not only visually appealing but also effectively showcases the diversity and richness of Israeli music.
Industry
Music
Type
Branding & Identity
Platform
illustrator, After Effects, Figma
Process and Research
At the onset of this project, I embarked on comprehensive research, which included conducting in-depth interviews with potential users from our target audience.
The research revealed that while young Israelis have a passion for music, many are not intimately acquainted with the diverse and rich tapestry of Israeli music and its cultural significance.
Furthermore, Israeli music is often perceived as a nostalgic journey back in time, connecting listeners to their heritage and roots. It has the power to evoke memories, stir emotions, and kindle a sense of yearning.
Concept Development
Informed by these insights, I crafted the concept of "music as a journey" as the central theme for the app's branding.
The aim was to imbue users with a sense of excitement and discovery as they delve into the past and future of Israeli music. To this end, I opted for bright and vibrant colors to encapsulate the exhilaration and sense of discovery inherent in this journey.
The logo features a simple yet sophisticated typeface, with the color palette and typography mirroring the diversity and vibrancy of the music on offer. The typography is designed to be clear and legible.
Design Implementation
The user interface of Play is clean and luminous, incorporating the aforementioned colors and shapes. The design's primary goal is to furnish users with a seamless and user-friendly experience,
utilizing visual elements that reflect the brand's core values while also facilitating the discovery and enjoyment of Israeli music.
Beyond the aesthetic components, the app features a variety of content and functionalities designed to introduce users to a broad spectrum of genres and artists within Israeli music, expanding their existing musical repertoire.
Play is a novel music application from Israel, designed to cater to a young Israeli demographic. My objective as a designer was to establish a brand and user experience that is not only visually appealing but also effectively showcases the diversity and richness of Israeli music.
Industry
Music
Type
Branding & Identity
Platform
illustrator, After Effects, Figma
Tools
Credits
Yair Gold
illustrator
After Effects
Figma
The design and branding of Play culminate in an inviting and user-friendly experience, aiding our target audience in discovering and gaining a deeper appreciation for Israeli music. Through a harmonious blend of concept, color, shape, and typography, we have managed to visually manifest the notion of a musical journey, thereby fulfilling the application's intended purpose.
Closing Thoughts
Contact ME
jonathanrashi100@gmail.com
Location
Israel, Petah Tikva
10am—6pm
/ Everyday
Contact ME
jonathanrashi100@gmail.com
Location
Israel, Petah Tikva
10am—6pm
/ Everyday